The logo for the UK Music Video Awards gets a thorough deconstructive workout in these five IDs (a mix of CG and live action) directed by Ivo Sousa and Stip at Mill+ in London in collaboration with Studio Thomson.
The six idents, titled “Reaction,” “Ice,” “Strings,” “Reflections,” and “Blocks,” were created through a real collaboration of the whole Mill+ design studio. Each one is unique and represents the ukmva logo in a dynamic and unexpected way.
Furthermore these idents were used for more than for the show itself – stills from them were used to brand all information for the awards. This was a complex project with a very open brief, and The Mill+ team delivered an interesting and beautiful finished product.
Agency: Studio Thomson
Studio :The Mill, Mill+
Role: Creative Director and Director with Ivo Sousa, Art director, designer.